Email Fraud Risk Score
As the world goes digital, a person’s email address becomes a key component in online transactions. This makes it an ideal piece of data to evaluate and identify potential fraudulent activity.
Unlike other fraud prevention solutions that rely on attributes such as name and transaction history, email address risk scores reveal a wider range of indicators that are often missed by traditional fraud detection. These are combined into a simple, actionable score that helps you make better decisions to stop fraud and protect customers without negatively impacting their experience.
Keeping Safe Online: Using an Email Fraud Checker
The email risk score evaluates 30+ data points to determine how likely a user is to engage in fraudulent activities including fake accounts, payment fraud, signup fraud, free trial abuse and more. It combines deep pattern recognition checks with data from the IPQS threat network and other sources to help businesses avoid fraud, chargebacks and low-quality users.
For example, a risk score could be raised when an email fraud risk score is found on a blacklist or if it’s associated with a suspicious domain name. This is because these data indicate that a person may be engaging in fraud or is a known bad actor.
The score also evaluates other risk indicators such as velocity and popularity. For example, the speed at which an email is used might raise a flag, but it could also be indicative of a genuine user who is interacting quickly with their business. The score can be augmented with custom rules and machine-learning suggested rules to further improve accuracy.
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